Display Ad Specs

• Updated 6 months ago

Standard display banner sizes:

• Mobile Banner (320 x 50)
• Mobile Banner (300 x 50)
• Large Mobile Banner (320 x 100)
• Large Mobile Banner (300 x 100)
• Leaderboard (728 x 90)
• Large Leaderboard (970 x 90)
• Wide Skyscraper (160 x 600)
• Medium Rectangle (300 x 250)
• Half-Page Skyscraper (300 x 600)
• Billboard (970 x 250)
• Mobile Full-Page Interstitial - Portrait (320 x 480)
• Mobile Full-Page Interstitial - Landscape (480 x 320)
• Tablet Full-Page Interstitial - Portrait (768 x 1024)
• Tablet Full-Page Interstitial - Landscape (1024 x 768)

The following file formats are accepted: JPG, PNG, GIF.
Optimal file size for JPG and PNG: 750 KB.
Max file size for GIF: 3.5 MB.

Creative must be high resolution (The creative must be a minimum of 72 pixels per inch and is recommended to be 144 pixels per inch).

For each creative being uploaded to the Ad Tag Generator, you must adhere to chrome ad publication limit of 4MB.

This limit applies to all creative files housed in an unzipped folder. This includes but is not limited to index files, asset files, optional JS files.

For one creative, you must include all necessary files in the folder and the folder cannot be more than 4MB in size.

The Sponsored By field has a maximum limit of 25 characters.

Rich media ad units powered by HTML5 technology can be advantageous to run for an interactive and engaging ad experience. In head-to-head tests against static ads, the majority of HTML5 ads outperform on performance, here is some insight as to why.

Why Consider HTML5 Ads?

Several elements can be added to enhance a user’s interaction when leveraging these ad units. HTML5 ads can include:

• An auto-play, looping carousel
• Hotspots on hover, for more information
• 360-degree view of a product
• Store locations within proximity
• A countdown in real-time to an event
• An auto-scrolling disclaimer or important safety information

Customizations can also be done to allow for multiple click URLs. These can be tracked to then report on the best performing CTA, all within one ad unit.

Carousel

An example would be if you have a carousel of products, each product can click out individually, and by adding in UTMs for each click URL, HTML5 ads can determine which products are of higher interest to the target audience.  

Click here to view more HTML5 examples from our Creative Studio.

Another option would be to have multiple products with hotspots. When hovering on these hotspots, the price and description of the product can appear. Clicking on the hotspot would allow for the user to shop that particular item.

Hotspot

Another option would be to have multiple products with hotspots. When hovering on these hotspots, the price and description of the product can appear. Clicking on the hotspot would allow for the user to shop that particular item.  

Are There File Size Constraints?

Many of these elements would not be possible on a static display ad, but a benefit of using HTML5 is that these executions are quite small in file size, therefore relatively quick to load.

Suggested file size for optimal loading speed: 150 KB - 750 KB

Maximum file size: 2 MB

To benefit from the most scale, we support HTML5 ads in the following sizes:

• Mobile Banner (320 x 50)
• Mobile Banner (300 x 50)
• Large Mobile Banner (320 x 100)
• Large Mobile Banner (300 x 100)
• Leaderboard (728 x 90)
• Large Leaderboard (970 x 90)
• Wide Skyscraper (160 x 600)
• Medium Rectangle (300 x 250)
• Half-Page Skyscraper (300 x 600)
• Billboard (970 x 250)
• Mobile Full-Page Interstitial - Portrait (320 x 480)
• Mobile Full-Page Interstitial - Landscape (480 x 320)
• Tablet Full-Page Interstitial - Portrait (768 x 1024)
• Tablet Full-Page Interstitial - Landscape (1024 x 768)
  

In-Stream Video Specs
Duration: 15~30 seconds recommended

Preferred formats: MP4, WebM

Max file size: 150MB

Aspect ratio: Recommended is 16:9

VAST 2.0 and 3.0 accepted (Support for VPAID but scale is limited)

In-App Interstitial Video Specs
Duration: 15~30 seconds recommended

Preferred formats: MP4, WebM

Max file size: Recommended is 2~10MB

Aspect ratio: Recommended is 16:9 but also support 4:3

VAST 2.0 and 3.0 accepted (Support for VPAID but scale is limited)

Note: Video playback methods include (1) initiation on page load with sound on, (2) initiation on page load with sound off, (3) initiation on click with sound on, (4) initiation on mouse-over with sound on, (5) initiation on entering viewport with sound on, and (6) initiation on entering viewport with sound off.

The most common playback methods are initiation on page load with sound off, initiation on entering viewport with sound off, and initiation on click with sound on.
Ads < 300x250 are considered small-sized video, ≥ 300x250 are considered medium-sized video and ads > 720x480 are considered large-sized video. The most common video sizes are large and medium. This is not applicable for CTV.

Vertical Video
Duration: 5–30 seconds

Preferred formats: MP4, WebM

Max file size: 150MB

Aspect ratio: 9:16

VAST 2.0 and 3.0 accepted (Support for VPAID but scale is limited)

CTV Specs
Duration: Recommend is up to 30 seconds

Preferred formats: MP4

Max file size: 1GB

Aspect ratio: 16:9

VAST 2.0 Recommended